Product Leader · Builder · Pioneer
Jakub Bieganowski
Product leader who ships, not just strategises. A decade scaling Kinguin - founding its entire Data & Analytics practice, delivering consistent 50%+ YoY organic growth over multiple years, implementing its first CRM systems, and building the first real product discovery process and UX/UI department from scratch. Equally fluent in the boardroom and the terminal -vibe-codes with AI, thinks in systems, moves fast.
Founder mentality
Pioneer
Always first, never second
Career arc
SEO → VP
Built from the ground up
Breadth
Full-stack leader
SEO, Data, CRM, Product, AI
Execution
Builds fast
AI-assisted, days not sprints
Profile
I operate at the intersection of product vision, data intelligence, and hands-on execution. Over a decade at Kinguin I grew from SEO Specialist to VP of Product - building the company's first D&A framework, integrating its full CRM and martech stack, and leading the teams that turn raw data into decisions that compound. I don't just define strategy: I prototype, iterate, and ship - often using AI-assisted workflows to compress cycles that used to take weeks into days. My edge is connecting the dots between user behaviour, commercial levers, and technical possibility.
Experience
Kinguin - 10-year arc
Product Leader · Builder · Pioneer
Kinguin · Warsaw · Hybrid
- Own end-to-end product strategy for one of Europe's largest digital marketplace platforms - vision, roadmap, and performance loops.
- Co-built with CPO the company's first real product discovery process and established the UX/UI department - bringing structured user research and design thinking into the product org for the first time.
- Lead cross-functional org across product, engineering, marketing, and commercial toward a single north star.
- Govern the company-wide OKR & KPI framework - driving accountability and honest measurement at every level.
- Champion rapid AI-assisted experimentation - vibe-coding prototypes and internal tools, compressing idea-to-ship dramatically.
- Early adopter of Generative AI Optimisation (GEO) - shaping content and structured data strategies to ensure visibility in AI-powered search surfaces.
- Maintain product compliance with evolving regulations without sacrificing innovation pace.
Product Leader · Builder · Pioneers, Data & Analytics
Kinguin · Warsaw
- Founded Kinguin's D&A practice from scratch - selected the full stack, established governance, grew a high-performing team from zero.
- Implemented Kinguin's first and second CRM systems - owning the full selection, integration, and adoption process end-to-end.
- Architected the full analytics ecosystem: GA4 (advanced governance), GTM (custom integration layer).
- Deployed Metabase as company-wide BI layer; implemented n8n for complex workflow automation across marketing and ops.
- Integrated and admin'd edrone & HubSpot at an advanced level - connected tightly with product, marketing, and commercial workflows.
- Designed the complete e-commerce martech stack: attribution, funnel measurement, retention analytics, lifecycle automation.
- Delivered C-suite dashboards that directly shaped multi-million investment decisions.
- Built and mentored high-performing teams across product, data engineering, and analytics.
Business Owner - SEO & BI Chapter
Kinguin · Warsaw
- Owned SEO and BI chapter end-to-end. Operated as de facto right hand to the CMO, driving alignment between marketing strategy and execution.
- Managed and measured affiliate and email marketing performance - attribution modelling, funnel analysis, and channel efficiency optimisation.
- Led technical SEO across Kinguin's web properties - Core Web Vitals, site architecture, structured data, and crawlability at scale.
- Worked hands-on with CMS and headless CMS platforms (incl. Strapi) - governing content pipelines and collaborating with engineering on content infrastructure.
- Introduced OKR methodology org-wide; acted as internal consultant for strategic alignment.
- Administered JIRA & Confluence at org level - advanced config, permissions, workflow design, company-wide training.
- Delivered BI insights via Magento SQL + Google Data Studio driving tangible commercial decisions.
Head of SEO → Head of Biddable & SEO
Kinguin · Warsaw / Poznań
- Designed and executed long-term organic growth strategies across Kinguin's marketplace, iGaming, and editorial properties - delivering consistent 50%+ YoY traffic growth sustained over multiple years.
- Expanded to full biddable ownership: Google Ads, Facebook Ads, Twitter Ads, Bing Ads - full P&L.
- Structured internal training programmes, elevating performance marketing capability org-wide.
SEO Manager → SEO Specialist
Kinguin · Poznań
- Joined as Specialist; promoted to Manager within months - built the first dedicated SEO team from scratch.
- Created technical optimisation guidelines adopted across Kinguin's engineering org.
Earlier
SEO Specialist
Widzialni.pl · Poznań
- Advanced SEO strategies for flagship agency clients; built internal tooling to scale the positioning process.
Web Optimiser & SEO
Sunrise System · Poznań
- Holistic website optimisation - performance, UX, and organic search for a diverse client portfolio.